SembWaste Campaign

SembWaste is a waste company based in Singapore. 

I worked with my groupmates to help SembWaste solve their challenges presented to us. The challenge: Bringing awareness of the important role SembWaste plays in our daily lives, and how we can encourage youths to be mindful of the environment. I was the art director and illustrator for this project. 

Our concept was to create a 'Conscious Club', featuring a range of unique mascots that will be promoting the 3Rs in cheeky and playful ways. Each of them has a quirky and memorable personality that the audience can relate to. 

We decided to collaborate with Bober Tea, a local bubble tea brand in Singapore. We wanted to create a loyalty system to encourage people to bring their own cups in exchange for incentives. 

Youths in Singapore are pretty crazy about bubble tea, so partnering with a bubble tea brand could encourage them to adopt healthier environmental practices. 

With a loyalty card system that offers a stamp each time they bring their own cup, customers can eventually receive a cloth cup holder and a tumbler with a cool set of Conscious Club stickers.